Shopping Guide

5 Bookstore Products Too Cool To Resist

Chuvaness and National Book Store collab to launch hip but affordable travel and stationery items


Get a taste of stylish coolness with the Chuvaness x National Book Store collection, one of the latest collaborations of National Bookstore with various influencers, like Daphne Oseña Paez ( and Rajo Laurel. This time, they collaborated with Cecile Zamora van Straten, the blogger behind Chuvaness. Cecile is a fashion designer who eventually ventured into blogging as a hobby more than a decade ago. Chuvaness has since grown to be one of the most popular lifestyle blogs in the country, regaling the audience with her posts on fashion, food, home, travel, and life in general.

“Cecile is one of the most credible taste-makers and sought-after lifestyle bloggers who associates with brands that she really believes in,” says Xandra Ramos-Padilla, National Book Store’s managing director. “She traveled to Japan and other countries to constantly look for inspirations for this project ensuring that her personality and preferences are reflected in the products.”

The 15-piece collection does reflect a lot of personal style, with illustrations by young artist Keeshia Felipe [@keeshuuu] showing achingly hip but geeky girls, some of them in the cool, black clothing Cecile is often seen wearing. Here are some of the pieces that caught our eye.

A vintage-y shoebag that isn’t printed with flowers or isn’t pink. The retro print makes it gender-friendly for the husband, too.

A spiral-bound notebook to use as a travel journal or simply to jot down your thoughts. Noted graphic designer and artist Yodel Pe worked with Cecile on these.

Notecards with those delightful girls printed on it. Here’s a quick home hack: frame them individually and hang over your desk.

And isn’t this the coolest giftwrap ever? This will make your Christmas tree look way better.

Of course, there were also Cecile-approved books at the pop-up store at the launch, and we love them. Cecile has a clean-lined, modern home and if you want to get the same efficient, minimalist inspiration, read 150 Best Mini Interior Ideas.

All items are available at National Book Store. Click here for a list of branches.


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