RL News: Holcim Launches New Brand Campaign
As one of the leading cement companies in the Philippines, the brand highlights its commitment to responsible citizenship and sustainability that values nature
“Holcim Philippines is a company that can be trusted to provide, in a sustainable manner, building solutions for projects crucial to development,” shares Eduardo A. Sahagun, Chief Executive Officer and President of Holcim Philippines, Inc.
“Holcim’s vision is to provide strong foundations for the society’s future so we put premium on construction efficiency, sustainability, and safety. This is also reflected in our new tagline: ‘Matatag, Matibay, Maasahan. Panatag ka pag Holcim’ because with us you are assured of products and services that are tried-and-tested, world-class, and superior in quality," he adds.
In photo: One of Holcim's residential projects.
To help promote the company, its products, and their new thrust, Holcim has partnered with TV personality and biodiversity advocate, Kim Atienza.
“Just as people trust Kuya Kim to deliver reliable weather news, the public can count on Holcim Philippines to provide strong and high-performing products that will go a long way in ensuring customer satisfaction due to the dependability of the company’s products,” shares Marketing Head Cara Ramirez-Tecson.
With Kuya Kim on board, the brand hopes that this will spark conversations on the safe way to use the cement brand and carry out sustainable construction practices. “We believe that Kuya Kim can help in our campaign to guide our customers manage their cost and improve the quality of construction in the country today by knowing how to use the different types of cement formulated for specific applications,” explains William Sumalinog, Vice President for Commercial.
The different products under Holcim Philippines’ product catalogue are:
- Holcim Excel – a premium quality general purpose cement
- Holcim Premium Bulk – an ASTM C 150 high perfomance Portland cement specially formulated for general construction.
- Holcim WallRight – a masonry cement for hollow block laying and filling, plastering, and finishing.
- Holcim 4X – an ASTM C 150 high performance Portland cement specially formulated for ready mix concrete applications.
The company also offers other cement-based building solutions such as Holcim Skim Coat, Holcim Tile Adhesive, and Holcim Concrete Waterproofing.