WATCH: This Paint Ad For Mother’s Day Will Give You The Laughs

Do you love it or hate it? It’s definitely an unusual ad, but Boysen has always been known for their unconventional, funny TVCs.


It is one of the most unusual Mother’s Day (and paint) ads. In the "Laveeet" video from Boysen, a teenage girl is duped by her supposed boyfriend, and her exposed, literally broken heart spews buckets of blood, covering the walls and staining the furniture of her lovely house. Her mom, appalled (Who wouldn’t be? Your walls are covered in blood a la The Shining!), comes to the rescue of the blood-streaked walls with a fresh coat of Boysen paint. 

The ad, which aired on the evening of May 12 in time for Mother’s Day, has garnered its share of online critics. Some netizens derided the ad for using foul language (the profanities are watered down, though), and others commented that the gore was inappropriate for Mother’s Day. But most of the viewers loved it, commenting that “Mothers always come to the rescue,” while others identified with the teenage girl. This comment from one netizen sums up the hugot: “Sa dami ng bumiyak ng puso ko, mansyon na ang pwedeng pinturahan.”

But love it or hate it, the ad taps into the classic Pinoy fondness for hugot, overly protective mothers, and revenge fantasies. And Real Living isn’t surprised, because Boysen is known for their funny and unusual TV ads, such as the painted-over, hen-pecked son-in-law in “Mother-In-Law” (played by Mae Paner), and “Preso,” wherein a convict grows old while his jail cell’s coat of paint stays fresh.


Funny ads aside, Boysen has currently been experimenting with various ways to present paint, such as the Boysen Color Play Booth, which is doing its rounds in the various construction trade shows. In this booth, you choose different-shaped blocks, which you then paint with Boysen’s 2017 colors (the blocks can be used as paper weights, desk ornaments, or toys).

Boysen has also been experimenting with technology, and the booth also lets you experience a Virtual Reality (VR) rendition of the booth and your surroundings. Click here to download the app and try it out. Happy Mother’s Day! 


Latest Stories

This Lady's Closet Is 3,000 Square Feet In Size

Would you believe this enormous closet has three floors of designer bags and clothes, and a champagne bar, too?

The Birdhouse in El Nido Is A Paradise on Its Own

Elevate your island experience in this boutique glamping hotel that offers not just a breathtaking view, but a close encounter with nature, too

Take A Peek Inside The Beach Houses and Resorts Owned by Celebs

These relaxing sanctuaries are perfect for well-deserved vacations

The Multitasking Kitchen Appliance You Need at Home

With this on your countertop, you can accomplish tons of tasks in a breeze

We’ve Discovered 5 New Stores for Your Plant Needs

Tap the Instagram icon on your phone and give these shops a follow

There’s More To This Mysterious Island Than The Moriones Festival

Many visit Marinduque for its famous Holy Week festival, but the MIMAROPA island is a treasure trove of heritage homes, artistry, and delicious food.

8 Cultural Spots in Negros You Can Visit This Summer

This Southern region holds many (sweet!) surprises such as a bakery in a centuries-old building and an art gallery in an ancestral house

Get Fresh, Tropical-Filipino Inspiration From This Store

These pieces will remind you of nostalgic summers in your lolo and lola's home

5 Ways To Redecorate Your Home Without Shopping

For starters, you can try these pro-approved tips

Avoid A High Electricity Bill This Summer While Keeping Your Home Cool

You don't need to leave the AC unit turned on 24/7

How I Moved Out of the Family Home and Survived Living Alone

A young photojournalist shares the triumphs and struggles of living independently

This House in Pasig Has Been Under Renovation For Years

Architect Pierre Briones transformed a dated property into a stunning home filled with wooden touches, designer pieces, and handpicked accessories
Load More Stories

Get inspiring design ideas and handy hints.
Subscribe to our newsletter now!