RL News: West Elm Launches New Boutique Hotels
The furniture retailer will also be designing and furnishing the chain of establishments!
If you love interior design, traveling, online shopping, or all three—today is your lucky day. Brooklyn-based brand West Elm has decided to launch their very own chain of boutique hotels scattered across America starting in 2018.
The company believes that modern travelers are design-conscious and eager about having a unique hotel experience, so it's important they find a brand new place to stay in wherever they may be. The confirmed locations are Charlotte, North Carolina; Indianapolis, Indiana; Detroit, Michigan; Savannah, Georgia; and Minneapolis, Minnesota.
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