RL News: West Elm Launches New Boutique Hotels
The furniture retailer will also be designing and furnishing the chain of establishments!
Photography: West Elm
If you love interior design, traveling, online shopping, or all three—today is your lucky day. Brooklyn-based brand West Elm has decided to launch their very own chain of boutique hotels scattered across America starting in 2018.Â
The company believes that modern travelers are design-conscious and eager about having a unique hotel experience, so it's important they find a brand new place to stay in wherever they may be. The confirmed locations are Charlotte, North Carolina; Indianapolis, Indiana; Detroit, Michigan; Savannah, Georgia; and Minneapolis, Minnesota.Â
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