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Old World Elegance Blends with Chic Modernity in this Fashion Abode

Fashion icon Jojie Lloren transforms an ancestral home into an elegantly modern atelier

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Original Article: Chinggay Labrador Photography: Philip Escudero

Celebrated Filipino fashion designer Jojie Lloren knew he had found what he had been looking for the moment he set his eyes on this whitewashed abode—with a postwar vibe. After being welcomed into the community with open arms, the residential home was finally transformed into his beloved workspace, leaving his old Makati office and the hustle and bustle of urban life behind. His love for turning old-fashioned pieces into modern works of art was the signature influence for this home. More importantly for Jojie, his personal style was reflected to create a truly unique space.

Fundamental pieces, such as a couch in the center of a room, were used to fill the spaces and accommodate clients. The peaceful and quiet atmosphere with its lush greenery gave Jojie the feeling of rural/provincial life. Antiques, paintings, and sculptures were elegantly displayed. And in one way or more, they were refined by the unique and artistic pieces of furniture. Although he has a peculiar liking for dreary art, it all came together exquisitely with the brightly lit rooms. Now Jojie feels that every day is perfect, living and working simultaneously in his old-fashioned home—an evidence that even the old can play with the new.

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Original article by Chinggay Labrador. Photographed by Philip Escudero.

Read the original article ("Fashion House") in the October 2008 issue of Real Living Magazine. Download your digital copy of Real Living on the Real Living App. Log on to summitnewsstand.com.ph/real-living for more details.

More on Realliving.com.ph

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