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Getting Design Ideas and Inspiration Is Easier in the Digital Age

International and local experts in digital content marketing and native advertising reveal their best practices in making an impact on audiences

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Photography: Summit Media

The age of the audience has arrived.

This declaration set the tone of Summit Media’s 2017 Digital Summit, attended by around a thousand participants from the advertising industry. The annual digital conference was held on August 8 at the Samsung Hall, SM Aura Premier, Taguig City.

Rooted in the reality that audience interests and preferences are constantly and rapidly changing, this year’s theme, “Audience Aware,” acknowledged the need to be aware of how and to whom brands should tell their stories. To help advertisers become audience-aware, speakers and panelists at the third Digital Summit revealed the secrets to creating compelling content and crafting extraordinary experiences for today’s digital audience by doing the following:

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