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RL News: West Elm Launches New Boutique Hotels

The furniture retailer will also be designing and furnishing the chain of establishments!

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Photography: West Elm

If you love interior design, traveling, online shopping, or all three—today is your lucky day. Brooklyn-based brand West Elm has decided to launch their very own chain of boutique hotels scattered across America starting in 2018. 

The company believes that modern travelers are design-conscious and eager about having a unique hotel experience, so it's important they find a brand new place to stay in wherever they may be. The confirmed locations are Charlotte, North Carolina; Indianapolis, Indiana; Detroit, Michigan; Savannah, Georgia; and Minneapolis, Minnesota. 

West Elm will also be providing the room furnishings for the establishments which will all be custom-designed including the bathroom tiles and the 280-thread count cotton sheets. They will also have a special scent—Haitian Vetiver oil—specifically made for the hotel. Guests who like the pieces will have the chance to buy them through an app they can download when they check-in, too. 

For more details and updates, visit the West Elm Facebook page

Sources and Photos: West Elm Hotels

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