RL News: West Elm Launches New Boutique Hotels
The furniture retailer will also be designing and furnishing the chain of establishments!
If you love interior design, traveling, online shopping, or all three—today is your lucky day. Brooklyn-based brand West Elm has decided to launch their very own chain of boutique hotels scattered across America starting in 2018.
The company believes that modern travelers are design-conscious and eager about having a unique hotel experience, so it's important they find a brand new place to stay in wherever they may be. The confirmed locations are Charlotte, North Carolina; Indianapolis, Indiana; Detroit, Michigan; Savannah, Georgia; and Minneapolis, Minnesota.
West Elm will also be providing the room furnishings for the establishments which will all be custom-designed including the bathroom tiles and the 280-thread count cotton sheets. They will also have a special scent—Haitian Vetiver oil—specifically made for the hotel. Guests who like the pieces will have the chance to buy them through an app they can download when they check-in, too.
For more details and updates, visit the West Elm Facebook page.
Sources and Photos: West Elm Hotels
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