Array
Tips and Guides

IKEA Pairs With Danish Design Brand HAY

Scandinavian pairs with Scandinavian in this mother of all IKEA collabs. They even redesigned the classic, big IKEA bag!

Shares
Photography: IKEA (main photos)

“Make hay while the sun shines” is an old, overused proverb that urges us to grab an opportunity while conditions are good. Apparently, this is exactly what IKEA did recently with Danish furniture design brand Hay—or is it vice versa?

Furniture giant IKEA, which was founded 74 years ago in Sweden, partnered with the young-ish, 15-year-old Copenhagen furniture brand to create YPPERLIG, a 72-piece collection of functional, but distinctly Scandi-stylish furnishings and décor. The pieces range from sleek but practical sofa beds and pale-wood stools, to pistachio-colored tabletop accessories and sturdy plastic chairs.


If you think that a Scandi brand collaborating with another Scandi brand seems ridiculous, the pairing, when explained by Hay founders Mette and Rolf Hay, makes sense. “Hay and IKEA are of course two different companies, but when we started talking to IKEA, it soon became apparent that we had a lot of common views on design,” says Rolf in this IKEA blog.


One exciting piece in the YPPERLIG collection is Hay’s redesign of the classic Frakta bag—that ubiquitous, huge blue bag used for toting your IKEA purchases (above left).  The reworked IKEA bag (above right) now sports on-trend, muted colors such as burgundy, teal, and olive. This is definitely a more affordable alternative to that crazy-expensive designer bag that looks like an IKEA tote.


YPPERLIG’s pieces do bear a resemblance to the clean-lined but hip furniture pieces of Hay (as seen in the photos above and below). Hay’s furnishings, though totally modern in design, have a casual quality to them, and a pleasing but trendy palette of gray, pistachio, and Millennial pink.


The pieces would look perfect in either a minimalist modern home or a lived-in, industrial loft. “Versatility is one of HAY’s strengths. The pieces are suited to most interior design concepts,” says Joseph Tay, the managing director of Casa Bella, which carries the brand. 

While we are waiting for IKEA to open on our shores, we can buy Hay locally. You can find Hay products at the Design Story showroom at 3/F Uptown Mall, 38th St., Bonifacio Global City. 

Images from the IKEA blog and website

More on Realliving.com.ph

3 Reasons Why You Should Visit HAY this Weekend

5 Reasons to Visit Design Story

On Our Wishlist: An Ikea Store in the Philippines

Shares

Latest Stories

5 Creative and Affordable Wrapping Ideas For Christmas

Are you excited for the holiday season, too?

6 Fantastic Small Space Makeovers

How can you deal with cramped cooking corners and tiny bedrooms? Let these transformations teach you a trick or two.

A Filipino Designed This Space-Savvy Modern House in Singapore

It even has its own lap pool!

Would You Try "Death Cleaning?"

We've got everything you need to know about this new Swedish decluttering trend

5 Secrets Of A Functional Kitchen

Are you dreaming of having the most efficient scullery? These tips might just do the trick.

11 Peg-Worthy Celebrity Christmas Trees

From showcasing dainty blooms to using quirky ornaments, these personalities have taken the decorating game to the next level

This Quiapo Day Tour Will Make You Love Old Manila Again

Go on a DIY Quiapo adventure and look beyond the vendors. Say a prayer, have your fortune told, take a peek at a mysterious pagoda, and visit beautiful ancestral houses from a more genteel past.

10 Ways To Make Your Shoes Last Forever

Show your favorite pairs some tender loving care with these tips

A One-Bedroom Unit Transformed into a Two-Bedroom Home

The designers of this 45sqm condo in Manila created a functional space with an urban contemporary appeal that’s perfect for its young occupants

Here's Why You Should Skip Bringing Your Phone To The Bathroom

Trust us, liking that photo on Instagram can wait for a few minutes

7 Planners For An Inspired 2018

Stay organized and keep your goals in sight with these picks

These Christmas Ornaments Will Make You Feel Like Dancing

Celebrate a yearly Christmas ballet tradition with The Nutcracker collection
Load More Stories

Get inspiring design ideas and handy hints.
Subscribe to our newsletter now!