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This New Makati Furniture Store Shows Different Ways To Use Metal

Pampanga-based furniture manufacturer Industria Edition finally brings their designer creations to Metro Manila

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Photography: courtesy of Industria Edition

Metal is known for being a cold, stiff, and rather utilitarian-looking material. But what if you had metal pieces that loop and swirl, zigzag, and swoop into dynamic, and sculptural-looking furniture and accessories?


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This is the type of metal furniture that can be seen in the brand new showroom of Industria Edition, which merges organic structure with the rawness of steel. “The thing that attracted me to metal is its unpredictability,” says Industria’s CEO and creative head Jude Tiotuico. “Metal is unlike wood, which you probably can carve into shape; with metal, instead of shaving it, we bend it, we forge it, we hammer it.” These different treatments lend unusual textures and patterns to the bases and frames of each of Industria’s furniture pieces.

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Jude, along with frequent collaborator and mentor—interior designer Eric Paras of Artelano 11—visit a lot of international design fairs for inspiration, which is important in creating new concepts.


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When Industria started out in 2007, its name was a takeoff from the raw, industrial style that was all the rage back then. But Eric admits that the style has to change, and it did, as seen in this new showroom and collection. “It’s very whimsical; people are looking for nice, unique pieces for their homes and spaces,” the designer explains. “So heto ang take ni Jude na very artsy.”


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We can look forward to seasonal Industria Edition collaborations with popular local designers in the future. “The next quarter, in December, we’ll be featuring the new Eric Paras-Industria collaboration,” Jude shares. “The following quarter…in February and Valentine season, it will be Liliana Manahan…some of them will be limited edition, some will be in continued production.” Here are some of the current collaborative pieces:  

Loopy chair by Jude Tiotuico


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With a base made out of forged metal and a seat and back of woven leather, the Loopy Chair was inspired by the organic joints of a branch and a hammock that hangs from a stand.

Jurgensen Sofa by Eric Paras


Jude’s mentor Eric Paras created this sofa (an armchair is part of this collection), which incorporates mid-century modern design elements into its streamlined steel frame and plush cushions.

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Molave Round Dining Table by Budji Layug


The molave tree inspired this piece by iconic designer Budji Layug, and its form embodies the spirit and strength of hardwood—interpreted into a steel sculptural base.

Z-Zag Coffee Table by Leeroy New


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The artist translates his signature sculptural, amorphic style into the undulating, bent steel base of this coffee table.

Visit the Industria Edition showroom at The Residences Greenbelt, Arnaiz Ave., Makati City, open from 10am to 7pm, tel. (02) 738-7626. Or check out their website www.industriaedition.com, and follow them on Instagram @industriaedition

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