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IKEA Celebrates Inclusivity With a Rainbow Version of the Best-Selling FRAKTA Bag

Plus, they’ve got a new sustainable collection perfect for ocean lovers!

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IKEA Celebrates Inclusivity With a Rainbow Version of the Best-Selling FRAKTA Bag

No visit to IKEA Philippines is complete without checking off a few key items on your itinerary. Stocking up on their build-it-yourself furniture and form-meets-function home essentials is, of course, the top priority—and thanks to their budget-friendly prices, you’ll probably leave with a trunkload of new belongings. A stop at the restaurant to nosh on their famously addictive Swedish meatballs—or Plant balls or veggie balls if you’re a vegetarian or vegan—is also non-negotiable. And while you’re inside the vicinity snacking and shopping to your heart’s content, don’t forget to purchase one of IKEA’s famous FRAKTA bags, which we’d consider a must-have for every visit. ICYDK, it’s actually IKEA’s best-selling product of all time.

The FRAKTA is a reusable storage bag decked out in the brand’s signature blue-and-yellow colorway. It’s available in a variety of sizes, all of which can be used to replace any single-use paper or plastic bags—and they’re way more spacious and durable, too. If you’re an IKEA regular, you probably already have a stockpile at home, but if you’re just about to buy your first (or perhaps add to your current collection), then say hello to the STORSTOMMA.

Shopping bag, large (P120)

It’s a rainbow version of the FRAKTA that promises the same roomy build and long-lasting material, but in a colorful new design that celebrates inclusivity and diversity. It’s available in small and large sizes—the former being 27 centimeters long and the latter being 55.

Carrier bag, small (P90)

The launch of STORSTOMMA showcases two of IKEA’s core philosophies. First, inclusivity and respect for human rights. With their affordable, accessible, and quality home-furnishing solutions, IKEA has long championed the importance of helping everyone live a better everyday life. Second, sustainability, which IKEA has worked tirelessly to promote and uphold in their stores. With the STORSTOMMA, the Swedish brand hopes to encourage fans and customers to embrace a more sustainable lifestyle, too. Check out this video to celebrate you:

Along with the eco-friendly STORSTOMMA comes the KASEBERGA collection, a line of functional but stylish life essentials including large carriers, belt bags, backpacks, beach towels, carafe glasses, outdoor chairs, and handy finds perfect for seaside regulars and beach-inspired homes. The entire collection, created in collaboration with World Surf League, is made from renewable and recycled materials. Better hurry and stock up because the KASEBERGA lineup will only be available until supplies last.

Here's a peek at a piece that we love from the KASEBERGA collection:

Poncho with Hood (P1,490)

You can shop the STORSTOMMA bag at IKEA.ph and IKEA Pasay City, while KASEBERGA surf collection is only available at IKEA Pasay City in MOA Complex.

For more information, log on to IKEA's Facebook page, Instagram, and website.

This article was created by Summit Storylabs in partnership with IKEA.
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