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Old World Elegance Blends with Chic Modernity in this Fashion Abode

Fashion icon Jojie Lloren transforms an ancestral home into an elegantly modern atelier

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Original Article: Chinggay Labrador Photography: Philip Escudero

Celebrated Filipino fashion designer Jojie Lloren knew he had found what he had been looking for the moment he set his eyes on this whitewashed abode—with a postwar vibe. After being welcomed into the community with open arms, the residential home was finally transformed into his beloved workspace, leaving his old Makati office and the hustle and bustle of urban life behind. His love for turning old-fashioned pieces into modern works of art was the signature influence for this home. More importantly for Jojie, his personal style was reflected to create a truly unique space.

Fundamental pieces, such as a couch in the center of a room, were used to fill the spaces and accommodate clients. The peaceful and quiet atmosphere with its lush greenery gave Jojie the feeling of rural/provincial life. Antiques, paintings, and sculptures were elegantly displayed. And in one way or more, they were refined by the unique and artistic pieces of furniture. Although he has a peculiar liking for dreary art, it all came together exquisitely with the brightly lit rooms. Now Jojie feels that every day is perfect, living and working simultaneously in his old-fashioned home—an evidence that even the old can play with the new.

Original article by Chinggay Labrador. Photographed by Philip Escudero.

Read the original article ("Fashion House") in the October 2008 issue of Real Living Magazine. Download your digital copy of Real Living on the Real Living App. Log on to summitnewsstand.com.ph/real-living for more details.

Lobby

Jojie entertains his clients at the lobby where the house’s 1940s roots are most evident. Classic window grilles, wooden sliding windows, and vintage machuka tiles were all unchanged.

Sitting Area

Jojie designated areas in his space for incoming clients—giving them a comfortable area to sit while being fitted. Here, the mix of old and new is most prominent with the pudpod couch, filigreed chandelier, and wooden shutters.

Sitting Area Detail

Other vintage items include a wooden aparador and classic escritorio (desk).

Work Area

Jojie’s work space is more simple and orderly. Other than his work desk, the room is decorated simply with a tres lunas mirror, a wooden aparador, and a metal and cement chandelier (not seen in photo).

Fitting Room

Jojie converted the house’s old service quarters in his main fitting room—with a high ceiling, a recessed seating area, a wooden panel screen, a mirror, and a platform. Similar to the other rooms, it is decorated with bold artwork together with a rattan chaise.

Second Floor Hallway

On the second floor of Jojie’s home, a decorated hallway leads the way to a charming balcony that houses a four-poster daybed.

The Owner

The beautiful, postwar home is where Jojie found his dream workspace.

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